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Business Sales

Is Persistence the Key to Success

“Patience, persistence, and perspiration make an unbeatable combination for success.” – Napoleon Hill

Persistence is touted as one of the most desired traits for a salesperson. Do you believe it is true? Even Napoleon Hill said it was unbeatable for success.

That got me to thinking about the word persistence. What does it actually mean?

The definition of persistence shows the following:

persistence (noun)
firm or obstinate continuance in a course of action in spite of difficulty or >opposition.

This is straight from an online dictionary. I’m not sure I like the word obstinate. Does persistence have to be obstinate?

obstinate (adjective)
stubbornly refusing to change one’s opinion or chosen course of action, >despite attempts to persuade one to do so.

I don’t believe obstinate is a desired trait in a successful salesperson. This definition conjures up images of badgering, manipulating, and pushy salesman in my mind.

I like the word “firm” in the definition. When I see that word, I think about someone not giving up too soon. Not backing away needlessly. Having the ability to back up your case and truthfully answer their objections.

What are your thoughts? Maybe I’m off track here. Let me know.

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