Have you ever thought about the different ways to prospect today? When I started selling, we had three ways to sell that I can remember (It’s been a long time)
- Call on the telephone
- Walk into offices in person
- Mail letters or postcards
Now we’ve added digital alternatives:
- Send an email
- Send a text
- Build a personal brand (expert) by creating content (blog, podcast, etc.)
- Connect using LinkedIn
- Connect using other social media (Instagram, Facebook, Twitter, etc.)
Are there others I’m missing?
A salesperson just coming into the sales sphere has more options than past salespeople. New salespeople will know the different platforms but will need more training in using them to prospect rather than social interactions with friends.
I would caution new salespeople not to discount the old ways entirely. The novelty of a physical cold call might just catch a prospect by surprise and give them a window into your work ethic. They might admire the hustle, especially if they see your determination.
Who knows? You might love the connection.